The Poconos-area casino resort recently announced it is teaming with Greentube Pro to launch a Mount Airy-branded social gaming platform.
Greentube subsidiary BlueBat Games will oversee the actual building of the platform. The company’s CEO Kenny Huang is at the helm for the project, which will mimic the existing casino.
“We have committed to create a custom solution that meets the marketing and revenue needs of Mount Airy Casino Resort,” said Gabriel Cianchetto, the president of market development for Greentube North America. “We will look to Blue Bat Games to create a customized gaming platform that reflects the spirit of Mount Airy Casino Resort and replicate many of the real-life experiences on the casino floor.”
The platform will be mobile friendly. The companies also plan to tie-in offers for the brick and mortar property.
Mount Airy is currently one of the smaller Pennsylvania online casinos. This step is the latest by the property to establish itself as a major online casino entity though.
Greentube Pro equipped to offer real money online casinos
Greentube is one of premiere software providers for social games. The company’s other partners include Foxwoods Casino Resort and bet365. It is a subsidiary of the larger gaming company, Novomatic.
Furthermore, Greentube recently won Gaming Intelligence’s Casino Supplier of the Year award.
“The partnership with Mount Airy Casino Resort and Greentube will enable players anywhere in the United States to enjoy the gaming experience we offer at Mount Airy,” said Executive Vice President and General Manager for Mount Airy Casino Resort John Culetso “This platform keeps us ahead of the gaming curve and, through Greentube, we will be able to engage players though multiple digital channels from any location around the country,” he added.
The highly regarded product and national exposure are not the only boon for Mount Airy. The full-service Novomatic company also puts the casino and Greentube in a potentially great position to transition into real money offerings should online gambling be regulated by the state.
Greentube currently works with real money gaming groups like bet365 in Europe. Consequently, the company has also been quietly acquiring a number of game providers, like Ainsworth Gaming out of Australia.
Mount Airy also has an online casino deal with 888
It is unclear how the new deal with Greentube might affect Mout Airy’s existing relationship with 888 Holdings.
Mount Airy currently offers a real money online casino in New Jersey via its partnership with 888. Since the casino is less than 20 miles from the New Jersey state line, it makes sense to have an online footprint in the Garden State.
Mount Airy is not the only Pennsylvania casino with a New Jersey online gambling partnership though. Rush Street works with New Jersey market Leader Golden Nugget on a real money SugarHouse Casino offering. Additionally, Valley Forge Casino has been linked with Bwin.party / GVC Holdings.
Greentube currently does not have a footprint in any states with real money gaming offerings. Moreover, New Jersey Division of Gaming Enforncement approves all online casino providers in the state. Greentube would need to be vetted by both Pennyslvania and New Jersey before being able to accept real money sports bets.
For the moment, it appears Mount Airy is only going to offer the 888 casino in New Jersey, but direct the rest of its customers to the forthcoming social casino platform.